In a digital world where competition for visibility is fierce , SEO is not only important, it’s an absolutely fundamental strategy . Even more so in modern times, where AI has completely changed the rules of the game. In this article, we want to give you 25 tips on how to do SEO, helping you create targeted and professional organic positioning strategies .
Read on (and take note of everything)!
1. Understand your audience
First of all, you need to understand who your audience is and what they’re looking for. There’s no favorable wind for a sailor who doesn’t know where to go. Therefore, understand who you’re speaking to. Talking too much to the wrong audience is a waste of time. Focus perfectly on your target audience, using words, idioms, and syntax they use. To further help you with this task, try to benchmark the market and create your own user personas .
2. Use relevant keywords
Keywords are essential for SEO. Make sure you use relevant keywords that match your audience’s search. To do this, use services like Lunocode , Answer The Public, Uber Suggest , and SEM Rush. Don’t forget to enlist the help of AI: ChatGPT, Gemini, and any other generative AI are great allies for this type of time-consuming task.
Uber Suggest, among others, has a very accurate keyword research function, providing detailed and up-to-date volume and CPC.
3. Create exceptional content
There’s no winning strategy if the end result isn’t satisfactory. Your audience perceives quality, which is why you can’t get one of the final aspects of the process wrong. Do brilliant content marketing and you’ll be remembered. Also, if you write what everyone else writes, not only will you struggle to rank on search engines, you’ll also be one of many and forgotten in a snap. Be careful: AI is crucial in this case too, but don’t rely solely on it.
4. Optimize images
Images are not only an important communication tool, but also a key factor in ranking well in SERPs. Make sure you compress your images properly (using a dedicated service like Squoosh ), rename them correctly, and accurately describe the alt attribute to make them easier for the blind and visually impaired to read. The majority of client sites we work with don’t have even the slightest bit of image optimization. A wasted opportunity!
5. Use meta tags
Meta tags help search engines understand what your site is about. Make sure you use relevant and descriptive meta tags. No special technical skills are required if you use specific plugins like Yoast SEO or Rank Math. Even in this case, we see clients with title tags and meta descriptions that aren’t even filled out: this is a recipe for never appearing in the SERPs. Take action immediately if you find yourself in this situation.
6. Optimize page titles
Make sure your titles are descriptive and contain your main keywords. Don’t “drench the text in keywords,” but stay concise and precise regarding the keyword you want to rank for. Remember: the page content must perfectly reflect its title, which is why you’ll need to pay particular attention to consistency between the two.
7. Use internal links
Internal linking helps guide visitors through your site, but it’s also an important SEO tool for creating a consistent semantic structure in Google’s eyes. Make sure you use relevant and useful internal links. Imagine reading a web page and finding it particularly interesting. An interested person is driven to delve deeper into the topic of the page, trying to dig deeper into it. Make their life easier by creating well-linked in-depth articles using the right keywords.
8. Create a sitemap
A sitemap helps search engines understand your site’s structure. Make sure you have an up-to-date and easy-to-use sitemap. Typically, a sitemap is automatically generated by plugins like Yoast SEO or Rank Math. Then, make sure you’ve entered the sitemap.xml address into your Google Search Console dashboard.
9. Use backlinks
Link building helps dramatically improve your domain’s authority. Make sure you use relevant, high-quality external links. Unfortunately, this is a time-consuming and costly activity. Don’t make the mistake of seeking out cheap external links: they can completely ruin your site’s reputation. Instead, try investing in authoritative links using dedicated platforms like Whitepress. In our experience, for several years now, this has been a crucial step in building trust with Google.
10. Keep your site updated
Google loves regularly updated sites. Constantly update your site, fix errors, improve links, and create new pages and content. This way, you’ll be rewarded and achieve better organic rankings. Conversely, we’ve noticed that sites left to “sit low” without any intervention tend to gradually lose their rankings. This isn’t irreparable damage, but it risks wasting your time and money. Keep your site active, always!
11. Optimize site speed
Website speed is crucial: just a few hundredths of a second of extra wait time could cause your audience to leave completely. Make sure your site is fast and responsive by achieving an exceptional Core Web Vitals score . Use professional caching and image and code compression plugins: most of the work is done in just a few clicks. Of course, not all the work, but Pareto’s Law teaches us that 20% of the work yields 80% of the result, and we fully confirm this!
12. Use social media
Social media is a sounding board for your pages and content. Be sure to use LinkedIn, Facebook, Instagram, TikTok, and YouTube to promote your site and content. Social signals are more crucial than ever for organic growth, both technically and in terms of user experience. Your users love jumping from one touchpoint to another. Optimize your ecosystem with omnichannel communication .
13. Rank first on AI too
It’s a hot and ever-evolving topic, but at the same time, it’s a given. Being first on Chat GPT is a request we’re increasingly asked for, and appearing on Google’s AI Overview is a must if you truly want to rank on the most popular search engine ever. Ignoring the evolution of artificial intelligence is the worst mistake you can make for your future SEO strategies.
14. Use Google Analytics
SEO doesn’t work without understanding your audience’s behavior. Use analytics to improve your site’s dwell time, bounce rate, and any other quantitative and qualitative metric. In particular, we’ve found that average dwell time on a page is a crucial metric for SERP rankings. You no longer have any excuses: web pages must be well-designed and optimized.
15. Create evergreen content
Evergreen content is content that remains relevant over time (it’s not called that for nothing). Creating evergreen content strategies will help you drive more and more organic traffic to your site, with a progressive compounding effect . Jeff Bezos himself says it: it’s more important to focus on what won’t change between now and ten years than to follow current trends. It’s precisely what won’t change that will guarantee you stability, both for your business and your SEO.
16. Use long-tail keywords
Long-tail keywords are specific search phrases, much longer than highly competitive keywords . With less competition, your chances of ranking are greater and you can scale your SEO strategy even further. Later, you can focus more on the “meat,” but there’s no point in waging war against the big guys in the early stages. Without a history of influence and authority, your chances of standing out are slim to none.
17. Optimize for mobile search
Mobile search has been overtaking desktop search for years, and continues to grow year after year. Make sure your site is optimized for mobile search to meet the needs of mobile audiences. Also remember that AI Overview currently dominates Google’s top rankings; it will be crucial to rank specifically for generative AI results (if you need help, you can ask for our support) .
18. Use structured data
Structured data helps search engines understand your content, as well as allowing you to appear in SERPs in formats other than traditional ones ( rich snippets ). Learn to use schema.org and you’ll significantly scale your projects. Today, it’s easier to create pages optimized with the right structured data: just ask for the support of any AI, which, with the right prompt , will generate the code to implement in your web page’s HTML in just a few seconds.
19. Create a content strategy
At Moonify, we know it well: content is the heart of any organic online growth strategy. It’s no longer enough to have well-structured transactional pages: consistently creating content has become the number one prerequisite for online growth. Remember the concept of always keeping your website active? Well… one way to do that is to generate content. It’s not the only way, mind you, but it’s one way.
20. Monitor your competitors
Jeff Bezos isn’t very accustomed to studying competitors : he doesn’t think it’s a strategy that allows you to aim high, where no one has ever been. But you’re not Jeff Bezos, and your site isn’t Amazon. Learn from your competitors and do better than them, to stand out in the vast sea of modern search engines. An interesting practice is to see which search terms your competitors rank for. Can you do better? Then generate content with those keywords!
21. Use online reviews
Online reviews have an increasingly significant impact on SEO. They are a qualitative factor not to be underestimated, allowing you to improve your site’s EEAT metrics. Reviews are useful in every sense, from the most technical to the most experiential, helping your users choose you over someone else. What others say about you is more important than the quality of your work itself (this may be a counterintuitive thought, but it’s true).
Having reviews visible on your site not only increases Google’s trust in you, but also significantly improves potential customers’ perception of you and your business.
22. Optimize for voice search
Voice search is growing. Make sure your site is optimized for voice search by detailing every image and description. This way, you could rank first not only on Google, but also on Alexa and other voice assistants. This is certainly a trend worth monitoring, especially given the exponential growth of artificial intelligence in our lives. However, there is still little empirical data to support it.
23. Create a local SEO strategy
Local SEO helps businesses rank in local search results. People also search based on geographic location. Failure to address this factor in the SERPs is a missed opportunity. To rank locally (for example, in your city or region), you’ll need to properly structure your homepage and carefully fill out your Google Business Profile.
24. Use videos
Videos are having an ever-increasing impact on SERPs. If they’re uploaded to YouTube, even better. Remember to create SEO strategies that integrate text and video content . This way, you’ll create omnichannel communication that’s highly appreciated by search engines. Not to mention improving the average time spent on your pages, creating a virtuous cycle of organic growth for your site.
25. Work with an SEO expert
Partnering with an SEO expert can help you navigate the complex world of organic positioning. At Moonify, we’re the Italian leaders in using artificial intelligence for SEO. Contact us and request your first hour of free consultation now . We’re ready to take you to the moon!
SEO & GEO specialist.
