GITEX AI EUROPE 2026 has come and gone and what an experience it was. The Moonify team was on the ground in Berlin, standing at Stand H4.2-B60, Hall 4.2, representing one of the most exciting Italian AI startups in the market right now: Lunocode.
Over the course of two packed days at Messe Berlin, we had the opportunity to speak with marketers, CMOs, digital strategists, and business leaders from across Europe and beyond all of whom had one thing in common: they were trying to figure out what comes after traditional SEO. And we had the answer.
What is Lunocode?
Let’s start from the beginning, because this is the question we answered most at the event and it’s worth explaining properly.
Lunocode is a GEO platform short for Generative Engine Optimization. If you have heard of SEO (Search Engine Optimization), think of GEO as its next evolution. It is the discipline of understanding, measuring, and improving how your brand appears inside AI-generated answers.
Here is the reality we are all living in right now: millions of people are no longer searching for information the traditional way. Instead of typing a query into Google and scrolling through links, they are asking ChatGPT, Gemini, or Perplexity and getting a direct, conversational answer. No links. No scrolling. Just an AI response.
The question for every brand becomes: does your company appear in that response? And if it does how is it described?
That is exactly what Lunocode was built to measure and improve.
How does lunocode actually work?
Think of Lunocode as Semrush, but designed for the AI search era. Just as Semrush helped brands understand where they rank on Google, Lunocode helps brands understand where and how they show up inside Large Language Models.
Here is a breakdown of exactly how the platform works:
1. Brand visibility monitoring across LLMs
Lunocode continuously tracks how your brand is cited across the major AI models including ChatGPT, Gemini, and Perplexity. It monitors which queries trigger your brand to appear, how often, and in what context.
This gives you a real-time picture of your AI search presence something no traditional analytics tool can provide.
2. Share of voice
One of the most powerful metrics Lunocode provides is AI Share of Voice essentially, out of all the times a topic or category is discussed by an LLM, how often does your brand get mentioned compared to your competitors?
For example: if someone asks ChatGPT “what are the best CRM tools?”, does your brand appear? How does your frequency of appearance compare to Salesforce, HubSpot, or Pipedrive? Lunocode answers that question with data.
3. Citation frequency
Not all brand mentions are equal. Lunocode tracks how consistently your brand is referenced across different models, different query types, and different contexts. A brand that appears reliably across multiple platforms and multiple question formats holds significantly more AI authority than one that appears sporadically.
4. Sentiment analysis
It is not enough to know that your brand is mentioned. What matters is how it is described. Are the LLMs positioning you as a leader? As an affordable option? As a niche player? Are there any negative associations being surfaced?
Lunocode analyses the tone and framing used when AI models describe your brand giving you a layer of intelligence that goes far beyond a simple mention count.
5. Visibility gap mapping
Perhaps the most actionable feature: Lunocode identifies the topics, categories, and query types where your brand is completely absent. These are your blind spots the AI search conversations happening right now where competitors are being mentioned and you are not.
Knowing your gaps is the first step to closing them. And closing them is exactly what GEO strategy is about.
Why does this matter right Now?
At GITEX, one of the things we heard repeatedly from visitors was: “We know AI search is growing, but we don’t know how to measure it.”
That is the problem Lunocode solves. And it is urgent.
Traditional SEO tools even the best ones were not built for this world. They track keywords, backlinks, and Google rankings. But in a world where an LLM reads the entire internet and synthesises an answer on the spot, the rules are fundamentally different. A company can rank on page one of Google and be completely invisible inside ChatGPT. That gap is real, it is growing, and most brands are not yet equipped to measure it.
Lunocode gives marketing teams the data they need to understand their position in this new landscape and to act strategically to improve it.
Moonify at GITEX: bringing lunocode to europe
Being at GITEX AI EUROPE 2026 was a significant moment not just for Lunocode, but for the broader Italian AI ecosystem. Berlin brought together over 1,400 exhibitors, 600+ global investors, and delegates from more than 50 countries. It is one of the few events where the conversation about the future of technology is genuinely happening at scale.
At Stand H4.2-B60, we walked visitors through the Lunocode platform, explained the GEO methodology, and showed in real terms what it looks like when a brand is visible inside AI models versus when it is not. The response was consistently the same: people immediately understood the relevance to their own business.
That is the sign of a product that solves a real problem.
What’s next
If you missed us at GITEX, you did not miss your chance. Lunocode is available now, and the team is ready to show you exactly where your brand stands in the AI search ecosystem.
Whether you are a solo marketer, a CMO at a scaling company, or a digital agency looking to offer your clients something genuinely new GEO is the next conversation you need to be having.
👉 Explore the platform: lunocode.eu 👉 Learn more about Moonify: moonify.it
👉 Follow Lunocode on LinkedIn: linkedin.com/showcase/lunocode
Moonify represented Lunocode at GITEX AI EUROPE 2026 Messe Berlin, Stand H4.2-B60, Hall 4.2 | 30 June to 1 July 2026
SEO & GEO specialist.
