Introduction to bing webmaster tools
- Bing Webmaster Tools is Microsoft’s equivalent of Google Search Console.
- You can easily import information from Google Search Console using a Google Account.
Access to the AI performance feature
- Click on ‘AI Performance’ to access the new feature.
- Please note that this is a beta release, so there may be future improvements.
Interpreting the graphs
- The graph shows two lines:
- Purple line: Citations (information pulled from your site without clickable links).
- Blue line: Cited pages (extracted, clickable information that leads to your site).
Customizing the time range
- Customize the time range to view data over 7 days, 30 days, or 3 months.
User query analysis
- Review the queries users use in Copilot to search for information.
- Queries can be short or long and can provide insights for site optimization.
Identifying winning pages
- Analyze which pages on your site are cited in the generative results.
- Focus on fresh, quality content, such as blog posts, to improve visibility.
Monitoring future features
- Keep an eye out for updates and new features in Bing Webmaster Tools and AI Performance.
- Please note that the AI Performance feature is still in beta, so the data may not be completely accurate.
SEO & GEO specialist.
